The Only Answer to AI is to Be More Creative



Are you feeling a bit intimidated by AI?

Wondering why bother creating anything, if a large language model can do it for you?

It doesn’t seem fair.

The robots are creating the art, music and poetry, while the humans are going to jobs, going into H.R. meetings where they “meets expectations”, and sit at their desk until the clock tells them they can go home.

The useless response to AI

Becoming less creative is a useless response to generative AI.

One way you can deal with this is to just find your non-creative safe havens like Netflix, wine, and scrolling.

You might as well not dream a dream.

You might as well not pick up an instrument or a pencil.

You might as well just sit on your couch.

Because the robots will do all the creative stuff for you, so why bother?

To be clear: that’s not the way forward.

AI as just other humans

It might help to see AI as just other humans.

Just because other humans exist, it’s not enough of a reason to not create, right?

I mean, there’s always going to be another human better at you than creativity, expression, and whatever else it is you’re doing.

And just because there’s always going to be another human better than you, it’s not enough of a reason to shut down your own creativity.

So this problem goes back to the rise of consciousness over the past hundreds of thousands of years, not just generative AI of right now.

Golden age of creative digital tools

I’ve been fascinated by computers from a young age.

I started developing web sites with my father’s help in 1995. I can’t believe it, but that’s 29 years ago.

I’ve seen software and apps come and go.

I feel that we’re in the golden age of digital creative tools.

What will you do with the golden age of digital creative tools?

We have the best of both worlds: mature and powerful desktop apps, and fast and very accessible phone apps.

We have entire creative ecosystems like Adobe’s software (Photoshop, After Effects, Illustrator, Adobe Capture, Adobe Express).

We have mature open sources apps (Blender, Inkscape).

We have mature music-making software that’s well laid out (Ableton).

We have powerful machines, and plentiful batteries.

Let’s not forget the limitless supply of beautiful paper, notebooks, and paper we have for immediate creativity of words or pictures.

Yeah, but I’m not creative.” Huh.

My AI Octopus Tattoo

At this point in 2024, AI has affected me. I’ve grown with AI (has it grown with me?).

In 2023, I discussed a creative tattoo idea with ChatGPT.

It came up with a reasonable idea of incorporating what I wanted into an existing tattoo. I then got another AI to generate the image for me.

The tattoo artist said she knew it wasn’t drawn by human (in other words, it doesn’t match the style of a human).

My first instinct was to see that as lesser, but now I can see it as just another way to create.

My AI ”Vibrant Conflux” Brand Identity

I created this Vibrant Conflux brand with AI.

In 2023 I also discussed the idea of what became Vibrant Conflux with ChatGPT.

It generated dozens of brand name identities for me.

I researched the names and shortlisted ones that suited my purpose. I went on to search for which names were already in use.

Vibrant Conflux is a unique term, with no online business using it before I started.

I even discussed pronunciation of “Vibrant Conflux” with ChatGPT. We discussed that the wording is somewhat difficult to pronounce with the “t” at then end of Vibrant, not easily rolling into the “c” sound of Conflux.

We agreed that it might be a positive feature to have a brand name that must be said succinctly.

The AI reflects You

At his graduation exhibition in April 2024 at the Limerick School of Art and Design, an artist exhibited a surreal short movie.

It was a strongly emotive piece, challenging the viewer.

The movie was made up of 3-second clips, all generated by AI based on his own prompts. He put them together with suitable music for a very moving piece.

From my understanding, he fed the AI engine prompts for it to generate these short clips. He used his emotions and self-knowledge to ask the AI to generate clips.

He ultimately put the AI-generated clips together to tell a story that was very human.

He got the AI to reflect aspects of him to help him tell a story.

AI becoming more creative and available

Generative or creative AI is being embedded deeply into creative digital tools.

We’ve all see it: you can ask the AI to write essays, write poetry, write jokes.

(You can’t ask Spotify to “play me a mix of Leonard Cohen and Laura Marling”, because they haven’t caught up, but surely they will.)

The only answer to AI is to be more creative

When writing this article, an image came to me.

Imagine an Irish monk 500 years ago.

Sitting in a small stone structure on an island off the coast of Kerry. No human interruptions. The sound of the sea and the birds. Pure meditative state and being “at one with God”.

The monk might have reached for inspiration, and produced art (just see the Book of Kells).

The monk example is just an extreme example of no AI tools, indeed not input from elsewhere.

We don’t live in that world. We of course live in a digitally connected world.

All those powerful creative digital tools are there to use.

AI is there for inspiration and support (“That’s a very insightful perspective, Eoin. Let’s explore that further.”)

The potential is You

You’re not that disconnected meditating monk.

You have all this potential laid out in front of you. Instantly accessible tools, not to mention pen and paper.

There is so much inspiration, help and guidance available to you through AI in ways that just weren’t possible.

I don’t want to under-value human interactions. AI at the time of writing hasn’t come within a mile of the value of interaction with other humans.

But the thing is, the AI is always there and available, and the human you want to interact with might not be available.

The only answer to AI is to be more creative, with the AI.

Be that creativity, and let AI help you shine brighter.

Leave a Reply

Your email address will not be published. Required fields are marked *

Permissionless Creativity

Permissionless Creativity I had a conversation at college about dissemination of art. There was the idea…

Read More